At the heart of every product design is the core functionality and the core user loop. In other words - the main activities that a user repeatedly engages with in a looping sequence. It’s the creation of a well-defined and designed core functionality that decides whether a product is successful.
I help people build products that combine great looks with ease of use. Combining my experience working in an advertising agency with what I’ve learned at a venture building company gives me unique insight and the ability to address both user and business needs. Employing this broad spectrum of skills allows me to tackle design problems from many angles.
Analog photography, darkroom printmaking, capoeira, Sci-Fi books
I have a Masters Degree in Sculpture and a Bachelor degree in Information Management and Library Studies, hence I love well-organised component libraries 😎
Talking to users and getting their feedback helps build comprehensive products driven by their needs. A good product starts with a good understanding of the problem.
When features pile up on top of each other, you know it’s time to trim the excess. I focus on what the core of the product is and what will work best for the user.
I strive to make my designs friendly so users don’t have a problem with acquiring new information. Spick-and-span design and easy-to-use interface
